New Alliance with Pininfarina for Future Projects

Al Beaini Holding Forges New Alliance with Pininfarina for Future Projects

Turin, Italy – May 14, 2019 – Al Beaini Holding is proud to announce a new strategic alliance with Pininfarina, the globally acclaimed Italian design house renowned for its unparalleled legacy in automotive design and its expanding expertise in architecture, industrial design, and user experience across various sectors. Pininfarina's iconic creations are synonymous with elegance, innovation, and timeless beauty.

To solidify this collaboration, Mr. Mazen Beaini, Chairman & CEO of RED House Group (a subsidiary of Al Beaini Holding), visited Pininfarina's headquarters in Turin, Italy. During his meeting with Mr. Paolo Pininfarina, Chairman of Pininfarina, they engaged in comprehensive discussions to explore the vast potential for cooperation across future RED House projects. Special focus was given to the visionary "Otoriom" retail concept and the culturally immersive "Little Italy" development, where Pininfarina's distinctive design philosophy can bring unparalleled value and aesthetic excellence. This alliance marks a significant step towards integrating world-class design into RED House's ambitious portfolio.