RED House Mission & Values

At RED House, we believe real estate development is more than just building structures; it's about reflecting a passion for life. Every project we undertake is a profound commitment to improving people's living standards and an opportunity to transform our world for the better, encompassing aesthetic, functional, and environmental excellence.

Echoing Al Beaini Holding's guiding motto, "Ahead & Beyond," we consistently aspire to surpass our current achievements. We thrive in real estate development by embracing innovative thinking and relentlessly working towards new business goals. We are firmly committed to taking on new challenges, striving to become a leading property developer across the Middle East & Africa (MEA) region.

Our Mission Statement

Our mission is to infuse our passion, knowledge, and creativity into the positive transformation of the urban landscape. We achieve this by actively developing, owning, and investing in real estate throughout the Middle East & Africa (MEA) markets.

Relationships and trust form the bedrock of our growth. With this powerful foundation, we not only create homes for people but also reinforce them with the warmth of genuine connection and the strength of unwavering trust. This commitment allows us to cultivate a reputation for excellence, unmatched in the Real Estate sector.

RED House primarily acquires, develops, and manages Mixed-Use Master-Planned Communities in the MEA market. We meticulously balance the creation of long-term value with ensuring near-term returns for our company, our investors, and our clients. Our team of highly experienced real estate professionals is dedicated to providing tailored solutions, helping our investors achieve their real estate investment objectives of both current returns and enduring wealth creation.

Our Vision Statement

Our vision is to be the partner of choice for those who believe that smart, thoughtful real estate development genuinely transforms communities for the better. RED House derives its vision for every development directly from market demand, specific needs, and inherent potentials. We center our work on a delicate balance between project sustainability and a clear exit strategy.

Consequently, RED House is exceptionally selective when planning a project, always seeking a distinctive opportunity rather than merely a record-breaking scale. As a result, RED House projects are often exclusive and highly demanded, often fulfilling a socio-economic necessity within their locality.

RED House is poised to be recognized as an industry-leading, full-service real estate company in its target markets. Having established an enviable track record over the past 15 years, we are firmly on course for continued success well into the future. By balancing activities between our operating portfolio and new developments across broad markets, the company provides both stability and opportunity through various industry cycles. While acting as a responsible fiduciary to our investors, our internal working environment is known for enhanced investor returns, employee growth, teamwork, and a vibrant culture, coupled with a steadfast tradition of excellence and integrity.

Company Core Values

We believe that our consistent adherence to RED House's core values is paramount to our sustained success. These values permeate every aspect of our company, profoundly influencing our relationships with and among our employees, customers, and partners.

At RED House, we are deeply committed to these core values:

  • Responsibility & Reliability
  • Enterprising Spirit
  • Dedication
  • Honesty
  • Optimum
  • Unprecedented
  • Service
  • Excellence